Details released by the government, regarding eligibility criteria for the Canada Emergency Response Benefit (CERB), would unfairly shut-out those independent sales consultants (ISCs) who are being financially impacted by the COVID-19 pandemic. We must make sure the government updates the CERB program, to ensure that a percentage of the benefit can still be received by those, like direct sellers, who make commission-type earnings.
About our Industry
Direct selling provides the opportunity for over 1.2 million Canadians to experience financial growth and skill development. These amazing entrepreneurs, over 80% of whom are women, help consumers across Canada to access quality products and services while acting with ethics and integrity at all times.
Direct selling is an important financial and social outlet for those who become independent consultants, and for the communities in which they live. Whether promoting cosmetics, nutritional products, homewares, jewelry or other everyday essentials, direct sellers cherish this empowering opportunity, which is more than just a “gig”.
We ask everyone who is involved in the direct selling economy, either as an employee, consultant, or customer, to contact their local Member of Parliament to ask for their support for our sustainable and growing industry.
The future of direct selling relies on the support of both our committed independent entrepreneurs and of the Canadian government.
Independent Sales Consultants (1.2 mil)
In Canada, Direct Selling has 1.2 million ISCs
Our Impact on Canada's Economy
in annual sales
in annual personal revenue to ISCs
in annual taxes
More about Direct Selling in Canada
Direct selling is the sale of consumer products or services, person-to-person, away from a fixed retail location. It is a retail channel used by large, global companies and small, entrepreneurial brands to sell all types of goods and services.
Over a million Canadians from every province are involved in direct selling as independent sales consultants (ISCs), to create personal income and because they enjoy a company’s products or services.
The direct selling channel is an avenue for entrepreneurial-minded Canadians to work independently and to build a business with low start-up and overhead costs – there is no need to rent retail space, purchase a franchise or hold a large amount of product on hand.
A majority of ISCs work part-time, and the flexibility to set your own hours offers busy parents, caregivers, professionals and others an ideal level of work-life balance. Direct selling has a long history of both substantially contributing to the economy and supporting the Canadians involved.
Join the Campaign
Since 1954, the Direct Sellers Association of Canada has established and upheld rigorous standards, ethics and good business practices, as the recognized voice of the industry.
The DSA is devoted to serving the direct selling industry in Canada – whether working on behalf of members to address issues of importance, providing member companies and their ISCs with support, educating the public on the benefits of direct selling, or ensuring consumer protection by enforcing the high standards set out in our Codes of Ethics & Business Practices.
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